UI/UX Design, UX Audit

Your product is losing users. Here's where.

A UX audit finds the exact screens costing you conversions, ranks every fix by impact, and hands you a plan you can act on this week.

01What a UX audit actually finds

You know something's wrong. The numbers say so. What you don't have is a map of where.

A UX audit is that map. We go through your product the way a user does, and the way an expert does, and we surface every point of friction between someone arriving and someone converting.

We find the form field that makes people quit. The button nobody notices. The step that adds confusion instead of clarity. The error message that helps no one. The mobile layout that breaks on the phone your customers actually use.

Then we do the part that matters most: we tell you which of these to fix first.

A list of fifty problems is overwhelming. A ranked list where the top five recover most of your lost conversions is a plan. That's what you get.

02Two lenses: what experts see and what data proves

A good audit uses both. One without the other misses half the story.

03The heuristic review

We assess your product against established usability principles, the rules that decades of research have shown make interfaces work or fail. Is the system state clear? Can users undo a mistake? Does the interface match how people already think? Is the important action the obvious one? This is the expert lens. It catches the problems users feel but can't name, the reasons something “just feels clunky” without an obvious cause.

04The data review

Opinion is a starting point. Behaviour is proof. So we pull your analytics, session recordings, and heatmaps and look at what people actually do. Where do they drop off? Where do they rage-click? Which pages do they leave in seconds? The data confirms the real problems and, just as usefully, tells us which suspected problems aren't costing you anything, so you don't waste money fixing them. Together, the two lenses catch what neither would alone. The heuristic review explains why. The data proves how much it matters.

05Quick wins vs deep issues

Not every problem is equal, and not every fix costs the same. We sort what we find into two buckets, so you always know what to do next.

06Quick wins

High impact, low effort. The copy on a button that's scaring people off. A form asking for information nobody wants to give. A confusing label. A missing confirmation. These are the changes your team can ship in days, and they often recover conversions immediately. We put them first because momentum matters, and because they usually pay for the audit before the deep work even starts.

07Deep issues

The structural problems. A checkout flow with a step too many. Navigation that fights the way users think. An onboarding sequence that loses people before they reach value. These take longer and cost more, but they're often where your biggest gains hide. We scope each one clearly, so you can decide what's worth doing and when. You leave knowing not just what's broken, but what to fix today and what to plan for next quarter.

08What you get

A UX audit from us is a document you can act on, not a slide deck that sounds smart and changes nothing.

A prioritised list of every issue we found, ranked by impact and effort

Screenshots and recordings showing each problem in context

The data behind each finding, so nothing rests on our opinion alone

A clear split between quick wins and deep issues

Specific, written recommendations for each fix, not “improve the UX,” but exactly what to change

A walkthrough call where we take you through the findings and answer every question

09Who this is for

If any of these sound familiar, an audit is the right first step. You're spending on traffic but conversion stays flat. Your funnel drops off and you can't explain why. Support keeps answering the same interface question. You're about to invest in a redesign and want to know what's actually broken before you spend. You inherited a product and need an honest read on its state. An audit is the cheapest way to find out what a redesign would cost you to guess at.

FAQ

How long does a UX audit take?

Most audits take a couple of weeks, depending on the size of your product and how much data we have to work with. A single flow is faster; a full product with multiple journeys takes longer. We'll confirm the timeline before we start.

Do we need to redesign everything after the audit?

No, and usually you shouldn't. The point of the audit is to find the small number of changes that recover most of your lost conversions. Many of those are quick wins your own team can ship. A full redesign is only worth it when the audit shows the structure itself is the problem.

What do you need from us to start?

Access to your product and, ideally, your analytics and any session-recording tools you already use. If you don't have those set up, we can work from the product itself and add the data layer as part of the audit. We'll send a short checklist once you're in.

Stop guessing why users leave.

An audit turns a vague hunch into a ranked, evidence-backed plan, quick wins you can ship this week and deep issues worth planning for. Find out exactly what your product is losing, and exactly what it takes to fix it.

Request a UX audit