Spend measured on return

It runs paid advertising accountable to a business result, leads, sales, revenue, rather than to clicks or impressions. A good one builds campaigns around buyer intent, measures every rupee against a real conversion, and scales only what proves profitable. In short: it makes your ad spend pay for itself, and then some.

A defined monthly fee, agreed before we start. Not a percentage of ad spend. We think tying our fee to how much of your money we spend is a conflict of interest, so we don't. You always know exactly what you're paying us, and it doesn't balloon as your budget grows.

It depends entirely on your margins and sales cycle, anyone who quotes a universal number is guessing. A low CPL is excellent for a home loan and terrible for a ₹200 product. In the audit, we work backwards from your economics to the ROAS or CPL that actually makes you money, then build to that. No borrowed benchmarks.

Yes. Below a sensible threshold there isn't enough data to optimise properly or enough room to scale, so we'd be taking your money without being able to earn it back. We'll tell you upfront whether your budget fits your goals, and if it doesn't yet, what to do first.

You do. Always. Accounts, pixel, audiences and conversion history stay in your name from day one. If we stop working together, you keep everything, no handover, no hostage situation. This is a guarantee, not a favour.

Early signal usually appears within the first few weeks as we fix leaks and re-architect around intent. Meaningful, stable improvement typically follows once the testing phase gives us enough data to scale confidently. We'll set a realistic timeline against your specific account in the audit, no inflated promises.