Engagement Scope
What we owned
Organic Social · Founder-Led Content · Content Strategy · Competitive Benchmarking
Tidyhire, A credible organic social engine, built from a standing start.
A credible organic social engine, built from a standing start.
The engagement, A credible social engine, built from zero
An AI hiring product had almost no organic presence and needed to reach a specific B2B buyer, HR and talent-acquisition leaders, credibly, and prove which content works before committing paid budget.
See the results- Organic Social
- Founder-Led Content
- Content Strategy
- Competitive Benchmarking
Sector & Scope
HR technology, an organic social engagement across LinkedIn and YouTube.
The approach, How we approach it
Prove which formats work, reach the exact buyer without paid spend, then scale frequency on what wins, rather than searching for a new direction each cycle.
✦ 01
Prove, then scale
We validate which formats actually perform, then concentrate frequency on the winners, instead of restarting every cycle.
✦ 02
Right buyer before paid
Organic is engineered so the audience is the real buyer, HR and talent leaders, before a rupee of media is spent.
✦ 03
Founder as distribution
Founder-led content consistently out-reaches the company page, a credible, under-used channel we lean into.
✦ In focus
Results
The outcome, What changed
From a standing start, engagement quality is already competitive with larger, more established pages, the remaining gap is simply posting volume, not content that works.
- Outcome 6× Engagement vs. benchmark
- Outcome 40%+ Peak post engagement
- Outcome Exact-fit Audience: HR & talent leaders
- Outcome Above rivals Engagement per post
- Outcome 2 Proven winning formats
- Outcome Repeatable Foundation, not a one-off spike