Engagement Scope
What we owned
Performance Marketing · SEO · Analytics · Brand Positioning
Aajol Preschool & LearnCare, A category-defining preschool brand, grown through full-funnel digital.
A category-defining preschool brand, grown through full-funnel digital.
The engagement, Building a category-defining preschool brand
A regional early-education brand opening new centres needed a pipeline that fills seats, not just form-fills, and digital trust built from scratch as it entered a new city.
See the results- Performance Marketing
- SEO
- Analytics
- Brand Positioning
Sector & Scope
Preschool & early education, a full-funnel growth partnership across paid, organic and analytics.
The approach, How we approach it
Every channel maps into one funnel, so awareness, consideration and conversion all pull toward the same outcome, enrollments, not clicks.
✦ 01
One funnel, not silos
Paid, organic and analytics run as a single system pointed at enrollments, never as disconnected campaigns.
✦ 02
Quality over volume
We optimise for the leads that actually convert, filtering hard so cost falls as lead quality rises.
✦ 03
Compounding organic
A long-term search programme steadily reduces reliance on paid, so growth is owned, not rented.
✦ In focus
Results
The outcome, What changed
As organic visibility compounds, each enrollment costs less to win, growth that strengthens month over month instead of resetting with the ad budget.
- Outcome −44% Cost per lead
- Outcome ~45 / 100 Leads → enrollments
- Outcome 500+ Keywords ranked
- Outcome Top 3 For priority local search
- Outcome #1 Branded search, owned
- Outcome Best-in-class Acquisition efficiency