Engagement Scope
What we owned
Performance Marketing · Full-Funnel Strategy · Analytics · Brand Consolidation
Nilaya Education, A digital admissions engine, engineered to a board-reported return.
A digital admissions engine, engineered to a board-reported return.
The engagement, A board-reportable digital admissions engine
A higher-education group needed marketing to become a real, board-reported admissions channel, proving the right digital audience converts better than the traditional mix, at a return the board could stand behind.
See the results- Performance Marketing
- Full-Funnel Strategy
- Analytics
- Brand Consolidation
Sector & Scope
Higher education, a full-year performance engagement across two programmes.
The approach, How we approach it
One account, two programmes, a disciplined funnel from cold awareness to enrolled student, engineered to a number the board reports.
✦ 01
Marketing as a P&L line
Every rupee is tracked to enrolled students, so marketing is reported as a return-positive channel, not a cost centre.
✦ 02
Qualified over cheap
Targeting is built to deliver families that actually convert, lifting applicant-to-enrolment well above the institute-wide average.
✦ 03
Deliver the moment that closes
Digital’s job is to reliably bring qualified families to the highest-converting step, the campus visit, where offline trust takes over.
✦ In focus
Results
The outcome, What changed
Once a family visits campus in person, conversion is dramatically higher, so the engine is built to deliver qualified families to that visit reliably, month after month.
- Outcome 6.5× Return on ad spend
- Outcome 57% Marketing-sourced conversion
- Outcome 2×+ Better than institute average
- Outcome 24% Share of total admissions
- Outcome 100s Qualified families delivered
- Outcome Board-reported Admissions KPI established