Your site was healthy at launch. Is it still?

The day you launch, everything is clean. URLs resolve. The sitemap is accurate. Pages load fast.

Then the site starts to live. Someone adds a filter that spins up ten thousand near-duplicate URLs. A migration drops a redirect. A plugin update slows the homepage. A product goes out of stock and returns a soft 404.

None of this shows up in your rankings on day one. It shows up three months later, when traffic has quietly slipped and nobody can say why.

Technical SEO, done as an ongoing service, is how you catch these problems while they're small. We monitor the health of your live site continuously, so the drift never becomes a drop.

Crawl and index monitoring

Google can only rank what it can crawl and index. We track how much of your site gets crawled, how often, and where crawlers get stuck. When indexed pages start dropping out of Google's index, we know within days, not when a quarterly report finally surfaces it. We watch coverage in Search Console, spot patterns, and trace each drop back to its cause: a bad canonical, a noindex tag added by mistake, a page returning the wrong status code.

Fixing issues as they arise

Most technical SEO work isn't planned. It's reactive in the best sense, something changed, and we caught it. A redirect chain grew four hops long after a migration. Pagination started leaking crawl budget. A faceted navigation began generating URLs Google should never see. We find these, prioritise them by impact, and fix them before they cost you rankings. You get a short, plain-English log of what changed and why, not a wall of jargon.

Core Web Vitals upkeep

Page speed isn't a number you hit once. It degrades. New scripts, heavier images, a marketing tag added without anyone telling engineering, each one nudges your Largest Contentful Paint in the wrong direction. We monitor your Core Web Vitals against real-user data, not just lab tests. When a metric slips below Google's threshold, we tell you which change caused it and what to do. Fast pages stay fast because someone is watching them.

Structured data maintenance

Schema breaks quietly. A template change strips a field. Google updates its requirements and your rich results vanish. Your product markup still says “in stock” for a product you discontinued. We keep your structured data valid and current, so your star ratings, FAQs and product snippets keep showing in search. When Google changes the rules, we update your markup before you lose the rich result.

Log file analysis

Your server logs show what Google's crawler actually does, not what you assume it does. Which pages it visits. Which it ignores. Where it wastes time on URLs that don't matter. We read these logs to see your site the way Googlebot sees it. It's how we find crawl budget being spent on junk while your important pages go weeks between visits.

This is a retainer, not a project. Every month follows a rhythm. We monitor continuously in the background. Once a month, we run a deeper audit, a full pass across crawlability, speed, indexation and markup. Anything urgent gets fixed immediately; anything else goes onto a prioritised list. You get a monthly report that a non-technical stakeholder can actually read: what we found, what we fixed, what moved.

A one-time technical audit tells you where you stand today. It doesn't tell you where you'll stand in six months, after fifty deployments and three plugin updates. Sites that rank consistently aren't the ones that launched cleanest. They're the ones that stayed clean. The maintenance is invisible when it works, which is exactly why it gets skipped until traffic drops. We make sure it doesn't get skipped.